Email Marketing:

The first Electronic Mail (Email)was sent in 1971 by a computer engineer named Ray Tomlinson. The message he sent was just a string of numbers and letters, but it was the starting of a new era of digital communication. Tomlinson was also the person who introduced the usage of the “@” symbol in email addresses.

EMAIL Marketing is a modern digital marketing channel, that uses email to promote your business’s products or services. Email Marketing can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. Email Marketing also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged.

Email marketing is the most effective way to reach your target audience and build relationships with them. It allows you to send personalized messages to your customers, track their engagement and performance, and measure the success of your campaigns. With email marketing, you can easily create automated campaigns that are tailored to each customer’s needs. Additionally, email marketing allows you to segment your audience based on their interests and behavior’s so that you can send highly targeted messages. By leveraging the power of email marketing, businesses can increase customer loyalty and retention while driving more sales.

Email marketing is an effective and cost-efficient way to reach out to potential customers and establish relationships with them. It has been proven to be one of the most effective channels for driving sales, building customer loyalty, and increasing brand awareness.

Email marketing allows businesses to create personalized messages that are tailored to their target audience. This helps them engage with their customers more effectively as they can better understand their needs and interests. Additionally, email marketing also provides a platform for businesses to measure the success of their campaigns by tracking open rates, click-throughs, and conversions.

Also read Influencer Marketing

Advantages of Email Marketing:

1. Cost- effective
2. Customer Permission-based
3. Flexible Email Marketing design
4. Scalable
5. Personalisation and segmentation
6. Easy to Share
7. Increase Website Traffic and conversions
8. Easy to Measure
9. Environmentally-friendly
10. Time-saver
11. Real-time marketing
12. Less Intrusive

How to get started with email marketing:

1: First choose an email marketing provider.

2. Fix your Clear Goal.

3. Build a strong contact list.

4. Plan and execute the first Email campaign.

5. Test and Improve the Email campaign.

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